Speaker Profile
Senior Design Director, IDEO
Biography
Brandy is a designer with 15+ years experience working with healthcare companies to design for patients and providers. Brandy leads IDEO Chicagos Health Portfolio. Her design work covers everything from medical devices to patient and provider experiences, adherence, services, health equity, and digital tools.
Talk
Why Healthcare Needs Design
With the power of AI, what's possible in healthcare is increasingly unlimited-- but how can we best ensure emerging technologies will be useful to the humans they're intended to benefit? In this talk, IDEO showcases the power of design to craft products and services (both physical and digital) that move people towards healthier outcomes.
Non-Clinical Services Showcase:
IDEO
IDEO is a global design company with +40 years of design and innovation expertise. IDEO is a multidisciplinary community of makers who leverage discovery, play, and experimentation to help organizations get and stay ahead now and in the future.
Session Abstract – PMWC 2025 Silicon Valley
The PMWC 2025 Non-Clinical Services Showcase will provide a 15-30 min speaking opportunity for selected companies working with the latest technologies in nucleic acid sequencing such as NGS, providing instrumentation for genomic sequencing, and offering direct to consumer services. These companies will share their innovative products and services to an audience of leading investors, potential clients and partners. The Genomic Profiling Showcase will exhibit the latest innovations in methods and instruments used for DNA/ RNA sequencing to ascertain the genomic and transcriptional profile of a person in order to understand why some people get certain diseases while others do not, or why people react in different ways to the same drug. This information is also being used to develop new ways to diagnose, treat, and prevent diseases, such as cancer.
